AMCO was engaged by an insolvency practitioner to assess the IP assets of a digital marketing automation platform in the process of restructuring. The platform had built a robust suite of marketing tools, including customer segmentation algorithms and automated email workflows. AMCO’s task was to accurately value these software assets, brand equity, and client databases to attract potential buyers.
We promptly identified and secured the IP assets, conducting an in-depth valuation of the platform’s proprietary software, algorithms, and databases. Our team created a comprehensive valuation report highlighting the potential for license-based revenue generation, along with recommendations for targeted buyers in the MarTech sector.
AMCO’s valuation resulted in significant acquisition interest, enabling a sale that achieved a valuation multiplier of 11 times. The successful sale helped creditors recover a substantial portion of the outstanding debt.
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