Privacy Policy

Welcome to AMCO.

Your trusted partner for IP valuations, business sales, and unlocking new capital opportunities.

Trusted by

Leading firms such as Deloitte, PWC & HSBC

We have the pleasure of partnering with the following institutions for our Intellectual Property valuation services.

100%

Valuation Accuracy

30+ Years

Expertise

£500M

In Combined Asset Valuations

Over 1000+

Assets sold

AMCO (“AMCO”, “we”, or “us”) is committed to protecting your privacy and ensuring your personal data is handled responsibly. This policy, along with our terms of use and any related documents, outlines how we collect, use, and process your personal information.

For the purposes of data protection legislation, including the Data Protection Acts 1998 & 2018 (“the Acts”), AMCO is the data controller, operating from First Floor, 85 Great Portland Street, London, W1W 7LT. By using our services, including visiting www.amco-agency.com (the “Website”), and providing us with personal information, you consent to the practices described in this policy.

Our Policy will be divided into the following sections;

1. Personal Data and Processing – AMCO collects, processes, and manages personal data in compliance with applicable laws.

2. Information We Collect from You – We gather information provided directly by users and data collected automatically through our website.

3. How We Use the Information – This data is used to deliver services, ensure compliance, and support business operations.

4. Email Marketing List and Marketing Messages – We manage email subscriptions with user consent, offering options to opt in or out of marketing communications.

5. Disclosure of Your Information – Personal data may be shared with third parties under specific circumstances, such as legal requirements or business partnerships.

6. How We Protect Your Personal Data – To protect your information, we implement security measures to prevent unauthorised access, misuse, or loss.

7. Where and for How Long We Store Your Personal Data – Data is stored securely, with retention periods determined based on legal and business needs.

8. Your Rights – Direct Marketing – Users have rights regarding direct marketing preferences and can opt out at any time.

9. Your Rights – Access to Your Information – You also have the right to access, correct, or request the deletion of your personal data.

10. Complaints – If you have concerns about how AMCO processes your information, you can submit a complaint or contact regulatory authorities.

11. Further Information – We provide further details on our compliance with data protection laws and how we handle privacy inquiries.

12. Other Sites – Our website may contain links to third-party sites, for which AMCO is not responsible.

13. Changes to Our Privacy Policy – We update our privacy policy as needed, informing users of any significant changes.

14. Contact – For any privacy-related questions, concerns, or requests, you can contact AMCO directly.

1. Personal Data and Processing

Personal data refers to any information that can identify an individual, including name, address, phone number, or email address. It also encompasses ‘sensitive personal data’ as defined by data protection laws. Processing data involves collecting, recording, storing, and using personal information, as well as its deletion or destruction.

2. Information we collect about you

We collect and process the following types of data:

Information You Provide

This includes details you share by filling in forms on our Website or by contacting us via phone, email, or other means. It covers information provided when contracting or intending to contract with us for a product or service, subscribing to our services, searching for a service, engaging in social media functions on our Website, entering a competition, promotion, or survey, or reporting a Website issue. You may also share personal data when participating in meetings, seminars, or events we organise. This information may include your name, address, email, phone number, and financial details.
If you apply for a role with us, we may collect additional personal data, such as details about your education, qualifications, training, work experience, employment history, salary, and financial information.
As part of our recruitment process and to fulfil employment law obligations, we may also need to process sensitive personal data.

Information We Collect About You via IT Processes

AMCO uses Google Analytics, which utilises cookies to automatically gather statistical data, including domain names, IP addresses, usage statistics (such as web browser types and operating systems), and browsing history. This data helps us promote our services. We may combine this information with personally identifiable data and other information we collect. However, this data is aggregated and does not identify individual users. It allows us to analyse Website usage patterns and continuously improve our services.

Information We Receive or Obtain from Other Sources

We may receive information about you if you use other services we provide. When collecting such data, we will inform you if it will be shared internally and for what purpose. This data may be combined with information collected via our Website.
We collaborate with third parties, including business partners, professional service organisations, insolvency practitioners, technical and payment service providers, advertising networks, analytics providers, search information providers, and credit reference agencies. Additionally, we may consult publicly available sources such as the Companies House Register and online searches.
As part of our recruitment process, we may obtain personal data from employment agencies, social media platforms, or recruitment-related websites.

3. How We Use the Information

At AMCO, we are committed to protecting your privacy and will only use your personal information to:

Fulfil our contractual obligations.
Improve our services.
Compile anonymous statistics, such as website usage data.
Market our services and conduct research.
Manage client and business relationships.
Comply with legal obligations.
Provide personalised content.
Process and respond to inquiries.
Assess suitability for employment with AMCO.
Evaluate intellectual property assets.
Inform you about new features, events, and services.

Additionally, for our legitimate business interests, we may:

4. Email Marketing List and Marketing Messages

We operate an email mailing list to keep you informed about our products, services, events, and business opportunities we believe may interest you. You can update your preferences or unsubscribe at any time using the link in our emails or by contacting us at info@amco-agency.com.

Our marketing emails may include tracking beacons, clickable links, or similar technologies to monitor engagement, location, and demographics. We may also use your marketing preferences and interactions with our website and content to build a profile and tailor communications to ensure you receive only relevant information.

5. Disclosure of Your Information

You agree that we may share your personal information with selected third parties, including:

Business partners, suppliers, and subcontractors to fulfil contractual obligations.
Professional services organisations, including insolvency practitioners.
Advertisers and ad networks to help deliver relevant ads. While we do not disclose identifiable personal data, we may share aggregate user insights. If you register for an event, your name and company may appear on an attendee list shared with the event host and participants.
Analytics and search engine providers that assist in website optimisation.
Credit reference agencies for assessing credit scores where required for contractual purposes.

We may also disclose your personal information:

If we sell or buy any business or assets, in which case we may share data with prospective buyers or sellers.
If AMCO or its assets are acquired by a third party, in which case customer data will be a transferred asset.
Where required by law, or to protect AMCO, our clients, or others, including fraud prevention, anti-money laundering, and credit risk reduction.
If you apply for a job with AMCO, relevant recruitment information will be shared internally with hiring managers and key decision-makers involved in the process.

6. How We Protect Your Personal Data

AMCO takes appropriate measures to prevent the loss, misuse, and unauthorised access of your personal information. We have implemented reasonable administrative, technical, and physical safeguards to ensure your data remains secure.

7. Where and For How Long We Store Your Personal Data

Information provided to AMCO is stored through:

The data we collect may be transferred to and stored at a destination outside the European Economic Area (EEA). It may also be processed by staff or suppliers operating outside the EEA, including those involved in fulfilling orders, processing payments, and providing support services. By submitting your personal data, you agree to this transfer, storage, and processing. We take all reasonable steps to ensure your data is treated securely and in line with this Privacy Policy.

AMCO is committed to maintaining high standards of information security to protect your personal data. We limit access to authorised employees and implement physical, electronic, and procedural safeguards to prevent loss, misuse, or unauthorised access.

While we take security seriously, data transmission over the Internet is not entirely secure. Although we strive to protect your personal data, we cannot guarantee its absolute security during transmission. Once received, we apply strict security measures to prevent unauthorised access.

We retain personal data based on relevant legal requirements, industry regulations, and business needs. For recruitment purposes, we may keep personal data of shortlisted candidates for future opportunities. You may opt out of this at any time.

8. Your Rights – Direct Marketing

When we send you direct marketing via email, post, or phone, we do so under our legitimate business interest. However, you have the right to object to this processing at any time.

If we request your consent for direct marketing, you can withdraw it at any time.

To withdraw consent, use the unsubscribe method provided in our marketing messages. You can also object or withdraw consent by contacting us at: First Floor, 85 Great Portland Street, London, W1W 7LT, and by email at: info@amco-agency.com, or by +44 7824 393 087.

9. Your Rights – Access to Your Information

The Acts grant Users the right to access information held about them. This right can be exercised in accordance with the Acts. If you would like a copy of some or all of your personal information, please email info@amco-agency.com or write to AMCO at the address provided above.

Any access request may be subject to a fee to cover administrative costs. A fee will only be charged if the request is manifestly unfounded, excessive, or repetitive. The fee will be based on the administrative cost of providing the information.

If you believe any information we hold about you is incorrect or incomplete, please email info@amco-agency.com without delay. Any inaccurate or incomplete information will be corrected promptly.

10. Complaints

All complaints or concerns regarding the handling of personal information will be logged and appropriately addressed. Any complaints should be directed to the Data Protection Compliance Manager at info@amco-agency.com.

11. Further Information

For more details about your rights under the Data Protection Acts, please visit the Information Commissioner’s Office (ICO) website: https://ico.org.uk/.

12. Other Sites

Our website may include links to external websites belonging to partners, advertisers, or affiliates. Please be aware that these websites have their own privacy policies, and we do not accept responsibility or liability for them. We encourage you to review their policies before providing any personal data.

13. Changes to Our Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and where appropriate, we may notify you via email. Please check back periodically for updates.

14. Contact

This Privacy Notice outlines how we collect, process, and use personal data.

For any questions, comments, or requests regarding this Privacy Notice, please contact: info@amco-agency.com