AMCO was engaged by a financial consultant representing a UK-based digital advertising platform experiencing financial difficulties. Established in 2015, this platform specialised in connecting advertisers with niche audiences using unique audience targeting algorithms. Due to pressing liquidity needs, the company required an independent valuation of its proprietary algorithms and customer databases to support potential investors.
Our team quickly identified and assessed key IP assets, including proprietary algorithms and a comprehensive customer database. We provided a detailed valuation report and proposed licensing strategies, enhancing the attractiveness of the assets to investors. A strategic marketing campaign was also conducted to promote interest.
AMCO’s valuation and outreach attracted several interested parties, culminating in a sale that exceeded initial valuation expectations by 4x. The client was able to achieve a financially favorable exit.
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